The 21st Annual Sacramento Hmong New Year Festival brings together 40,000+ attendees in a multi-day celebration of heritage, art, sport, and the enduring spirit of the Hmong people in America.
Festival Year
21st Annual
The Hmong are an ethnic group from Southeast Asia whose story stretches across mountains, oceans, and generations. After the Vietnam War, many resettled in the United States, where today over 330,000 Hmong Americans — and 115,000 here in California — continue to build, lead, and thrive.
Sacramento Hmong New Year, Inc. is a non-profit cultural hub. We connect the Hmong community with local businesses, civic organizations, and the broader public to build mutual respect, shared experiences, and a future where our heritage thrives.
Our annual festival is more than an event — it is a cultural landmark, an economic engine, and a homecoming for tens of thousands of families across the nation.
From pageantry to athletics, the Sacramento Hmong New Year hosts a rich slate of competitions and cultural showcases. Each program is a doorway — for youth, for artists, for athletes, and for the entire community to share in something larger than themselves.
Celebrating the beauty, talent, and resilience of Hmong women while empowering them to become confident leaders, cultural ambassadors, and positive role models.
View Program →A vibrant two-round event that celebrates the artistry, heritage, and spirit of the Hmong people — inspiring future generations to carry these traditions forward.
View Program →A singing competition highlighting the vocal artistry and musical intelligence of our community. A platform for participants of all ages to compete, grow, and inspire.
View Program →One of the festival's most electrifying additions — drawing dancers from the Bay Area, Sacramento, and the Central Valley to compete for awards and cash prizes.
View Program →Athletics have long unified our community. Our tournaments create space for youth, families, and leaders to gather, build leadership, and celebrate healthy lifestyles.
View Program →Education is the foundation of community resilience. We invest in students pursuing higher learning, ensuring future generations thrive with knowledge and opportunity.
View Program →SHNY is a cultural landmark connecting your brand with one of Northern California's most engaged multicultural audiences.
Tens of thousands of attendees. Generational loyalty. Authentic community trust.
Direct access to 40,000+ attendees annually — one of Northern California's largest Asian American cultural gatherings, with deep cultural loyalty and multi-generational reach.
Sponsors benefit from positive brand association, increased sales, and long-term consumer loyalty through meaningful engagement — not just advertising.
Create immersive experiences through product sampling, activations, demonstrations, and interactive booths that drive real, memorable consumer engagement.
Demonstrate your brand's commitment to diversity, cultural preservation, and youth empowerment — strengthening our shared mission and your CSR goals.
The festival draws attendees from across the United States and beyond, positioning your brand within a growing, multicultural market segment.
Whether you're a small business, a personal supporter, or a corporate partner, there's a sponsorship level designed to fit your goals — and amplify your impact within our community.