Set up shop in front of 40,000+ engaged attendees over the course of a multi-day festival. Food, retail, art, services — the SHNY marketplace is one of Northern California's most vibrant cultural commerce events.
The Sacramento Hmong New Year marketplace is one of the largest cultural commerce events in Northern California — a destination for tens of thousands of attendees actively looking to shop, eat, and discover.
Each year, more than 200 vendors set up booths spanning food, retail, art, cultural goods, and professional services. Whether you're a Hmong-owned business looking to reach your community, a local restaurant testing a new menu, or a national brand activating in a multicultural market, the SHNY marketplace puts your product in front of a deeply engaged audience.
Booth applications open in early summer and are reviewed on a rolling basis. Premium locations and food vendor slots tend to fill quickly — early application is strongly recommended.
We welcome vendors across a wide range of categories — from traditional Hmong cuisine to contemporary fashion, from handcrafted goods to professional services. Every approved vendor must align with our family-friendly, culturally-respectful festival environment.
Traditional Hmong cuisine, regional favorites, beverages, desserts
Clothing, jewelry, accessories, beauty, lifestyle goods
Traditional textiles, pajntaub, fine art, handcrafted items
Insurance, real estate, health, education, government, non-profits
Final pricing depends on booth location, electrical needs, and vendor category. Food vendors and corner premium locations are priced separately.
A note on pricing Final 2026 booth fees, including any tiered or category-specific rates, will be confirmed when applications open. Returning vendors in good standing receive priority placement and may qualify for early-renewal pricing.
The Sacramento Hmong New Year draws one of the largest Hmong American gatherings on the West Coast. Attendees come to spend, eat, shop, and connect.
Every approved vendor is listed in our printed festival program and event map. Premium & Food Vendor tiers include featured placement.
Vendors receive a scheduled load-in window the day before opening, with on-site staff to help with placement, signage, and any setup questions.
A dedicated vendor coordinator is available throughout the festival to help resolve issues, coordinate restocks, and ensure your booth runs smoothly.
Complete the online vendor application. Include business name, vendor category, booth size requested, and a description of your product or service.
Submit required documents: business license, seller's permit, certificate of insurance, and (for food vendors) county health permit information.
The vendor committee reviews applications on a rolling basis. Approved vendors receive a confirmation email with payment instructions and next steps.
Booth fees are due within 14 days of approval. Payment plans available for qualifying small businesses — ask the vendor coordinator about eligibility.
Final booth assignments and a vendor information packet are distributed in early November. Includes load-in schedule, parking maps, and emergency contacts.
Arrive during your scheduled load-in window between November 23–25, 2026. Setup support is available on-site during assigned windows. Doors open Friday morning 7:30AM